Beyonce goes to Chicago to promote her fashion brand
Nishtha | Sep 30 2006

A big crowd flocked Macy’s on State Street to catch a glimpse of Beyonce Knowles as
the superstar is in town to celebrate a new venture.

Beyonce was present there to mark the opening of the first ever, in-store shop that will carry her clothing line, House of Dereon.

Beyonce was joined by her mother, Tina Knowles, who has designed the clothing line, and who also designed the wardrobe for Beyonce’s former group, Destiny’s Child.

‘This is our life. My grandmother taught my mother to sew, and my mother sews for me, and when I have kids one day, I’ll sew for them, and Dereon is my grandmothers maiden name, so it’s beautiful that we can keep her name going,’ Beyonce said.

Although House of Dereon has recently been launched in Chicago, many of her fans came clad in clothes from her clothing line.

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